About Zaroorat
We're building Pakistan's most trusted home services marketplace — one verified professional at a time.
Why We Built Zaroorat
Every homeowner in Pakistan knows the frustration. You need a plumber urgently — you call a few numbers, some don't pick up, one overcharges, one sends someone unqualified. You have no real way to verify who you're letting into your home.
At the same time, thousands of skilled professionals across the country struggle to find steady work, without a platform that connects them to genuine, nearby customers without charging a subscription they can't afford.
Zaroorat exists to fix both sides of that problem: a marketplace where customers post their needs for free, and verified professionals pay only when they choose to respond to a real job.
Our Mission
To make finding reliable home services in Pakistan as easy and safe as ordering food online — with verified professionals, transparent pricing, and full platform protection.
Our Vision
To become Pakistan's #1 marketplace for skilled home service professionals — trusted by households across every major city.
Our Values
Trust First
Every provider is CNIC verified. Every review comes from a real, completed booking. We don't compromise on verification.
Built for Pakistan
Designed specifically for Pakistani households and professionals — local markets, local payment methods, local expectations.
Fair for Everyone
Customers never pay to find a provider. Providers never pay a commission on their hard-earned money.
Empowering Professionals
A skilled ustad deserves recognition and steady income — we give every professional the tools to build a trusted reputation and grow.
Two Different Things, on Purpose
The Zaroorat Marketplace
Posting a request and connecting with independent, verified ustads works anywhere in Pakistan — the app isn't limited to specific cities. Wherever you are, nearby verified professionals can see and respond to your request.
Our Own Company Team
Separately, Zaroorat also runs its own in-house team of directly-managed professionals (the "Company" option in the app) — this part is currently limited to specific cities, not all of Pakistan:
Expanding the Company team to more cities regularly. Don't see yours? Contact us — we'd love to launch there next.